Sono International, a leading Korean hospitality company, announced Tuesday that its 33 Hotel in New York is launching an exclusive hotel package designed for fans during BTS’ highly anticipated citywide project “The City: Arirang.”
This special BTS-themed promotion welcomes guests from July 24 to August 9. Situated in Manhattan’s vibrant Seaport district, the five-star hotel offers convenient access, located approximately 18 to 24 kilometers from MetLife Stadium, where BTS is set to electrify audiences with two sold-out concerts on August 1 and 2 during their world tour.
Each booking for this limited-stay package includes an exclusive amenity collection in your room, featuring a branded mini luggage case, a comfortable eye mask, commemorative slogan towels, cozy slippers, a practical pouch, and an acrylic photo frame, perfect for keepsakes.
At the hotel’s Urban Cove restaurant, guests can savor a limited-time, specially crafted BTS-themed drink. The menu also features an array of delicious Korea-inspired dishes and beverages, including savory gochujang wings, delightful Korean honey butter chicken sliders, and a refreshing Korean pear ginger highball.
Upon arrival, all guests will receive an official BTS The City: Arirang passport, serving as their guide to exploring iconic New York tourist spots like the Brooklyn Bridge and Pier 17.
A spokesperson for Sono International expressed their enthusiasm, stating, “We are delighted to showcase a unique hospitality experience deeply connected to global content right here in New York, one of the world’s premier cultural capitals. Our commitment is to continue expanding our creative global content and delivering unforgettable experiences that our customers will cherish.”

The highly anticipated main event, BTS The City: Arirang New York, which runs from July 30 to Aug. 3, will feature an exciting stamp rally, interactive customization stations for official light sticks and T-shirts, engaging experience booths from beloved Korean brands such as Samsung Galaxy, TirTir and Photoism, vibrant random-play dance sessions, and a delectable array of Korean food and beverage offerings. Adding to the city-wide celebration, the iconic main concourse at Grand Central Station will be magnificently decorated with exclusive BTS-themed banners and posters.
Further details on additional exciting programs will be officially announced on July 20.
mjcha
