BTS member Jimin has once again demonstrated his unparalleled influence, securing the top spot in both the May Boy Group Individual Brand Reputation and the Integrated Idol Individual Brand Reputation rankings.
According to the Korea Brand Reputation Research Institute, Jimin achieved a remarkable brand reputation index of 6,447,417 points in the May Boy Group Individual Brand Reputation analysis, marking his 58th time reaching number one overall. Link analysis highlighted terms such as ‘perfect,’ ‘enthusiastic,’ and ‘breakthrough,’ while keyword analysis showed a strong association with ‘ARMY,’ ‘World Tour,’ and ‘Mexico.’ His positivity ratio was impressively high at 92.97%.
Jimin continued his dominant streak by also ranking first in the Integrated Idol Individual Brand Reputation, achieving this milestone for the 33rd time. The link analysis for this category featured prominent terms like ‘intense,’ ‘explosive,’ and ‘splendid.’ Key personal style keywords such as ‘ARMY,’ ‘black leather,’ and ‘blonde hair’ were frequently associated with him, contributing to his outstanding positivity ratio of 93.02%.

Immediately following the announcement, fans worldwide took to X (formerly Twitter) to celebrate, making hashtags like “#JiminBrandReputationMay1stCongrats” and “#OurJiminIsNumber1Again” trend globally. This overwhelming support highlighted his immense popularity and devoted fanbase.
As reflected in the brand reputation analysis, which prominently featured world tour-related keywords, Jimin continues to captivate audiences with his striking visuals and exceptional stage presence. His consistent top rankings solidify his position as a leading and iconic K-pop artist globally.
