Idol Individual Brand Reputation Rankings: May 2026
According to big data analysis for the Idol Individual Brand Reputation Rankings of May 2026, BTS’s Jimin secured the 1st position, IVE’s Jang Wonyoung ranked 2nd, and BTS’s Jungkook came in 3rd.
The Korea Institute of Corporate Reputation analyzed the brand reputation index for 1,730 individual idols by extracting 166,539,641 pieces of big data from April 20, 2026, to May 20, 2026. This comprehensive analysis considered participation index, media index, communication index, and community index. The total big data analyzed represents a 9.06% decrease compared to the 183,129,736 pieces of data collected in April.
BTS’s Jimin, ranked 1st, recorded a brand reputation index of 8,298,417, which is a 9.68% decrease from April. IVE’s Jang Wonyoung, at 2nd place, saw her index rise by 0.35% to 7,186,672. BTS’s Jungkook, in 3rd place, had an index of 7,153,623, marking a 14.16% drop.
Koo Chang-hwan, director of the Korea Institute of Corporate Reputation, commented on the findings: “BTS’s Jimin’s brand claimed the top spot in the May 2026 Idol Individual Brand Reputation rankings. Our big data analysis for individual idols showed a 9.06% decrease compared to the 183,129,733 pieces of big data from April. A detailed breakdown reveals a 35.88% decrease in brand consumption, a 10.92% decrease in brand issues, a 10.64% decrease in brand communication, and a 2.51% decrease in brand spread.”
He further added, “For BTS Jimin, who topped the Idol Individual Brand Reputation in May 2026, link analysis showed high scores for keywords like ‘intense,’ ‘explosive,’ and ‘splendid.’ Keyword analysis also highlighted ‘ARMY,’ ‘black leather,’ and ‘blonde hair.’ The positive-negative ratio analysis recorded a high 93.02% positive sentiment for his big data.”
The top 30 in the May 2026 Idol Individual Brand Reputation rankings are as follows: BTS Jimin, IVE Jang Wonyoung, BTS Jungkook, BTS V, Wanna One Park Jihoon, BLACKPINK Jennie, aespa Karina, BTS Jin, BTS Suga, BTS J-Hope, BLACKPINK Rosé, BTS RM, BLACKPINK Jisoo, BLACKPINK Lisa, BIGBANG G-Dragon, Girls’ Generation Taeyeon, IVE An Yujin, aespa Winter, Red Velvet Irene, Girls’ Generation Yoona, Red Velvet Joy, TWICE Nayeon, Wanna One Hwang Minhyun, ILLIT Wonhee, EXO Baekhyun, TOMORROW X TOGETHER Hueningkai, TVXQ U-Know Yunho, IVE Leeseo, IVE Gaeul, and KISS OF LIFE Natty.
The May 2026 Idol Individual Brand Reputation Top 100 rankings are as follows: BTS Jimin, IVE Jang Wonyoung, BTS Jungkook, BTS V, Wanna One Park Jihoon, BLACKPINK Jennie, aespa Karina, BTS Jin, BTS Suga, BTS J-Hope, BLACKPINK Rosé, BTS RM, BLACKPINK Jisoo, BLACKPINK Lisa, BIGBANG G-Dragon, Girls’ Generation Taeyeon, IVE An Yujin, aespa Winter, Red Velvet Irene, Girls’ Generation Yoona, Red Velvet Joy, TWICE Nayeon, Wanna One Hwang Minhyun, ILLIT Wonhee, EXO Baekhyun, TOMORROW X TOGETHER Hueningkai, TVXQ U-Know Yunho, IVE Leeseo, IVE Gaeul, KISS OF LIFE Natty, Red Velvet Seulgi, Wanna One Kang Daniel, Super Junior Heechul, Super Junior Kyuhyun, Wanna One Kim Jaehwan, MAMAMOO Hwasa, OH MY GIRL YooA, IVE Liz, SEVENTEEN Mingyu, Wanna One Lai Kuanlin, Girls’ Generation Seohyun, TWICE Jeongyeon, Cortis Gunho, ILLIT Mocha, IVE Leeseo, OH MY GIRL Arin, EXO Kai, TWICE Jihyo, Red Velvet Wendy, Apink Kim Namjoo, OH MY GIRL Mimi, Super Junior Siwon, SEVENTEEN Hoshi, SHINee Minho, fromis_9 Lee Chaeyoung, TWICE Dahyun, TWICE Mina, LE SSERAFIM Kim Chaewon, SHINee Taemin, BIGBANG Taeyang, WJSN Dayoung, OH MY GIRL Hyojung, EXO Suho, LE SSERAFIM Sakura, LE SSERAFIM Kazuha, WJSN Yeonjung, GOT7 Jinyoung, Shinhwa Lee Minwoo, SHINee Key, aespa Ningning, LE SSERAFIM Huh Yunjin, NMIXX Sullyoon, Girl’s Day Minah, aespa Giselle, BIGBANG Daesung, MAMAMOO Solar, Wanna One Ong Seongwu, TVXQ Changmin, NCT Jaehyun, Wanna One Bae Jinyoung, ENHYPEN Sunghoon, NCT Haechan, Wanna One Ha Sungwoon, Highlight Yoon Doojoon, WINNER Lee Seunghoon, ITZY Ryujin, Wanna One Yoon Jisung, Kiki Ha Eum, Wanna One Lee Daehwi, RIIZE Wonbin, ITZY Yuna, Highlight Yang Yoseop, Cortis Seonghyun, TWS Dohoon, FIFTY FIFTY Keena, NMIXX Lily, TWS Shinyu, RIIZE Sohee, NCT Sion, and Cortis Juhoon.
