Enhypen’s Jungwon to actively promote major Seoul garden festival via diverse campaigns, events, and digital content initiatives.
K-pop star Jungwon of the popular group Enhypen has been officially appointed as an ambassador for the upcoming “2026 Seoul International Garden Show,” his agency Belift Lab confirmed on Friday.
As the official ambassador, Jungwon will actively promote the highly anticipated *2026 Seoul International Garden Show* through diverse campaigns, including engaging promotional videos, on-site announcements at the festival, and extensive social media content initiatives.
A captivating teaser video, recently launched by the Seoul Metropolitan Government on the *event’s official YouTube channel*, beautifully encapsulates the *2026 show’s* evocative theme: ‘A garden where Jungwon stays, Seoul Forest.’ This promotional content artfully showcases the serene harmony between urban life and natural beauty, featuring Jungwon amidst the lush greenery of *Seoul Forest*, admiring vibrant blooming tulips.
A Seoul Metropolitan Government official emphasized the strategic choice, stating, “Through Jungwon, a globally influential K-pop idol, we anticipate effectively communicating the unique appeal of the *Seoul International Garden Show* and the profound value of *Seoul’s burgeoning garden culture*.” The statement further noted the city’s commitment to expanding innovative content initiatives aimed at establishing *Seoul as a premier ‘garden city’* destination for both local residents and international tourists seeking enriching experiences.
Established in 2015, the *Seoul International Garden Show* has grown into one of the city’s most anticipated and *signature outdoor events*. Its core mission is to foster a deeper appreciation for *garden culture* and to significantly revitalize the local *horticulture industry*. The popular festival notably attracted over 10 million cumulative visitors in the past year, underscoring its widespread appeal and impact.
For *this year’s edition* (referring to 2024), the magnificent *Seoul International Garden Show* is scheduled from May 1 to October 27. It will encompass the expansive *Seoul Forest area* in *Seongdong-gu*, promising its largest and most comprehensive display yet, a must-visit for garden enthusiasts and tourists alike.
In related news, Jungwon’s group, *Enhypen*, is preparing to embark on their highly anticipated fourth world tour, the ‘*Enhypen World Tour ‘Blood Saga’*,’ commencing in May. The global tour will launch with spectacular performances at the iconic *KSPO Dome in Seoul* from May 1-3, before proceeding with an ambitious schedule of 30 shows across 21 cities worldwide, further solidifying their international presence.
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