SEOUL, April 16 (Yonhap) — The music video for K-pop global sensation BLACKPINK’s iconic hit “DDU-DU DDU-DU” has achieved yet another monumental milestone, officially surpassing 2.5 billion views on YouTube. This historic feat, recorded on April 16, 2026, further solidifies BLACKPINK’s unparalleled dominance and enduring popularity on the global music stage.
Originally released in June 2018 as the lead single from their EP “Square Up,” “DDU-DU DDU-DU” rapidly evolved into a cultural phenomenon. It captivated audiences worldwide with its powerful choreography, distinctive sound, and visually stunning aesthetics. The track not only shattered numerous records upon its debut but has consistently continued to amass an astonishing number of views, establishing itself as one of the most-watched K-pop music videos in history.
BLACKPINK, comprised of members Jisoo, Jennie, Rosé, and Lisa, continues to demonstrate their immense global influence, with multiple music videos having crossed the coveted billion-view mark. This latest achievement for “DDU-DU DDU-DU” underscores the unwavering dedication of their massive global fanbase, known affectionately as BLINKs, and the group’s sustained impact on international charts and digital platforms. Their remarkable ability to consistently engage new listeners and maintain relevance years after a release highlights their status as a leading force in the ever-evolving K-pop industry.
