Introducing “ARIH,” the exciting new brand under which a range of products, developed in close collaboration with global K-pop sensation BTS, will be launched. “ARIH” is an archaic Korean word embodying “fine” or “beautiful,” reflecting the essence of these new offerings. BTS played a pivotal role from the initial planning stages, contributing significantly to the brand name, unique flavor profiles, and distinctive packaging design.
The strategic inclusion of the letter “H” in the ARIH brand’s English spelling signifies its core values: promoting harmony in everyday life, fostering happiness, and supporting overall health. These principles are at the heart of the brand’s mission.
Fans in the U.S. can anticipate the debut of seven new varieties from Paldo’s “Modern Noodle” stir-fried ramyeon line, launching nationwide at Walmart stores on April 24 (U.S. time). This initial U.S. release marks a significant step for the brand’s expansion.
Following its U.S. launch, the popular ARIH ramyeon products are slated for introduction in the Korean domestic market in late May, paving the way for a broader global rollout across international markets thereafter.
Paldo strategically chose Walmart for this crucial initial launch, leveraging the U.S. retail giant’s extensive online and offline distribution networks. This partnership aims to rapidly accelerate market penetration for the new BTS-collaborated ramyeon products.
In a related venture, hy Co., where Paldo holds a 40.83 percent stake, has also teamed up with BTS. This partnership will bring seven innovative postbiotic energy drinks and seven refreshing dual-biotic soda products to the U.S. market, expanding the K-pop group’s presence in the beverage sector.
