Amorepacific proudly announced the grand reopening of its innovative beauty flagship store, Amore Yongsan, at its Yongsan headquarters in Seoul on April 30. This reimagined space invites customers to explore a cutting-edge world of beauty.
Conceived under the inspiring theme of “House of New Beauty,” Amore Yongsan seamlessly integrates brand showrooms, advanced personalized beauty services, dedicated research spaces, and vibrant community functions. This creates an immersive and interactive flagship experience, also serving as a dynamic lab where Amorepacific researchers directly engage with visitors to deliver bespoke skincare solutions.
At this unique destination, guests can discover Amorepacific’s latest beauty innovations, receive precise scientific skin analyses, and even craft personalized products on-site. The store also thoughtfully embodies the company’s profound “holistic longevity” philosophy, advocating for comprehensive healthy beauty and overall wellness that extends far beyond conventional skincare.
A standout feature of the flagship store is the exclusive Amore Bespoke service. This premium offering provides made-to-order cosmetics meticulously tailored to individual preferences and unique characteristics across diverse categories, including essential base makeup, vibrant lip products, and specialized hair care solutions.
As part of the extensive renewal, customers can now benefit from an expanded shade range for Hera’s Custom Match foundation and cushion products. Furthermore, AI-based color analysis technology offers precise recommendations for personalized lip colors. For hair care, Mise-en-scene’s Perfect Serum Bespoke service allows for an astonishing selection from 45 customized hair serum combinations, perfectly matched to hair condition and fragrance desires.
Introducing the innovative City Lab service, Amore Yongsan combines extensive skin research data with advanced AI algorithms. This provides AI-powered skin and scalp diagnostics that not only visualize current conditions but also project potential future skin changes based on individual lifestyle patterns, offering a truly predictive beauty experience.
The Amore Beauty Lab further invites visitors to actively participate in product testing, emotional response research, and insightful interviews. This direct engagement empowers customers to provide invaluable feedback, playing a significant role in the ongoing product development process.
A company official commented, “Amore Yongsan is more than just a store; it’s a living space where our customers can directly experience and actively contribute to shaping our ‘Create New Beauty’ vision. We are committed to continually expanding customer touchpoints and sharing our comprehensive ‘holistic longevity’ philosophy through diverse and engaging experiences.”
