K-pop sensation Gaeul, a beloved member of the girl group Ive, has been officially appointed as a campaign partner for the prestigious “Reading Korea” initiative this year, her agency Starship Entertainment announced.
Spearheaded by the Ministry of Culture, Sports and Tourism, this nationwide initiative is designed to deeply embed reading into daily life. It seeks to inspire individuals to uncover the profound value and inherent joy of literature, fostering sustainable reading habits across the nation.
Gaeul is set to make a significant appearance at the campaign’s launch ceremony this Thursday, hosted at the iconic Starfield Library in Coex. During the event, which fittingly coincides with World Book Day on April 23rd, the K-pop star will unveil her personal reading list and engage in a captivating mini book talk to officially kick off the campaign.
According to her agency, Starship Entertainment, Gaeul has consistently demonstrated her passion for books. She recently expanded her digital presence with a dedicated YouTube channel, where she shares diverse book-related content, including vlogs from book fairs, explorations of secondhand bookstores, and insightful book reviews, solidifying her image as a true bibliophile.
In her influential role as a campaign partner, Gaeul is committed to championing the enduring value of literature and the profound joy that reading offers. Her involvement aims to make reading culture more accessible and diverse for a wider audience, breaking down barriers and fostering a love for books.
Expressing her enthusiasm for this new endeavor, Gaeul shared, “As someone who deeply loves books, I am incredibly happy and honored to participate in such a meaningful campaign. I often reflect on sharing the immense joy and unique experiences that reading brings. I promise to do my utmost to create impactful activities and engaging content that truly convey the value of reading to everyone.”
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