More than 60% of HP’s revenue tied to sustainable products as partners report higher win rates
Corporate sustainability is increasingly shaping how businesses compete — evolving from a perceived cost to an essential condition for market access and long-term competitiveness.
This fundamental shift is already evident in business performance, with over 60 percent of HP’s global revenue now linked to sustainable products and services designed to reduce environmental impact. This was highlighted by Kim Hye-sun, HP Inc.’s Head of Government Affairs, Public Policy, and Sustainability Compliance for Korea and Japan, in a recent interview with The Korea Herald.
“What was once viewed as a mere value or commitment is progressively becoming a fundamental requirement in business transactions,” she stated, observing that customers and partners now evaluate sustainability performance alongside traditional metrics like price and product performance.
Kim is scheduled to speak at the prestigious “H.eco Tech Festa 2026” on May 7, held at Yonsei University’s Baekyangnuri Hall. This key industry event will gather leaders to explore how sustainability-driven innovation is creating new global market opportunities.
Within HP, this strategic shift is profoundly visible in the design and delivery of its products. The company has proactively established advanced circular economy systems to recover and reuse valuable materials like printer cartridges and plastics, effectively embedding resource efficiency and sustainable practices into product development from its very inception.
This comprehensive approach to sustainability has also extended beyond HP’s internal operations. Through its pioneering Amplify Impact program, HP actively encourages its partners to fully integrate sustainability into their core business strategies – a proactive initiative that is already yielding measurable commercial outcomes and driving partner success.
The tangible impact of these efforts is not merely structural but significantly commercial. HP’s 2024 Sustainable Impact Report reveals that over 70 percent of participating partners reported improved win rates in sustainability-focused deals, with approximately half also acquiring new customers directly through the Amplify Impact program.
“When customers start integrating sustainability as a fundamental component of their decision-making framework, it directly influences deal structures and ultimately, win rates,” Kim emphasized.
Kim further clarified that while the full benefits of sustainability investments might not always be immediately apparent, they are undeniably shaping long-term business conditions and fostering corporate resilience.
“Companies that defer sustainability investments today will inevitably face escalating costs later, manifesting as stricter regulatory compliance, heightened supply chain instability, and increased operational expenses,” she warned.
Drawing upon her extensive experience leading sustainability policy advocacy across HP’s Asia-Pacific region until 2024, Kim observed that the perceived tensions between robust environmental policy and corporate profitability are frequently overstated.
“Often, the core issue isn’t the fundamental direction of environmental policy, but rather the speed and consistency of its application,” she explained, highlighting the common disparity between globally integrated business operations and localized regulatory frameworks.
Kim further stressed that effective sustainability efforts must transcend mere visible outcomes or isolated, one-off initiatives, especially in critical areas like environmental impact reduction and digital inclusion, where meaningful change typically unfolds gradually.
“Ultimately, what truly matters is not solely what actions we take, but precisely who benefits and in what manner,” she concluded, underscoring the vital importance of aligning corporate responsibility initiatives with tangible, real-world impact.
She specifically identified advanced circular economy solutions, enhanced energy efficiency measures, and innovative data-driven environmental technologies as key strategic areas where sustainability is poised to generate the most significant business value and societal benefit.
“Sustainability is unequivocally no longer a discretionary endeavor for businesses,” she asserted emphatically. “It has evolved into a fundamental baseline expectation that is crucial for underpinning corporate credibility, fostering trust, and ensuring long-term business resilience.”
yeeun
