Paldo and HY have officially announced the joint launch of Arih, an innovative new global food brand, developed in close collaboration with the globally renowned group BTS. This strategic partnership aims to introduce a fresh take on K-food to consumers worldwide.
The brand name “Arih” holds significant meaning; “Ari” is derived from an ancient Korean word signifying “lovely” or “beautiful,” while the added “h” represents harmony, happiness, and health, embodying the brand’s core values.
BTS played an integral role in the creation of Arih, actively participating from the initial planning stages. Their creative input significantly influenced crucial aspects, including the brand’s distinctive name, the unique flavors offered, the appealing packaging design, and the overall brand aesthetic.
Arih is set to captivate the market with three distinct product lines, all crafted under the overarching concept of “modern balanced food.” These include contemporary noodles and invigorating postbiotic energy drinks from Paldo, alongside refreshing dual-biotic sodas developed by HY.
Paldo’s “modern noodle” collection boasts seven unique flavors, expertly blending authentic Korean culinary traditions with tastes familiar to a global palate. Designed for ultimate convenience, these fettuccine-style noodles are intentionally shorter, making them easy to enjoy with a fork and resembling fresh pasta.
Complementing the food line, HY introduces its healthy postbiotic energy drinks, also available in seven vibrant flavors. These innovative beverages are formulated with zero sugar and are free from artificial coloring or flavoring. Each drink contains two types of organic caffeine, making them ideal for a pre-workout boost or as a daily energy enhancer.
Tapping into the popular “fibermaxxing” trend, Arih’s dual-biotic soda line offers a delightful range of flavors, including orange, peach mango, lemon, and berry. Each bottle is packed with an impressive 3,000 milligrams of dietary fiber, promoting digestive wellness with every sip.
The Arih brand is scheduled for its much-anticipated debut in the US market on April 24, with products readily available at Walmart stores nationwide and through its extensive online platform. A domestic launch in Korea is slated for late May, to be followed by further global rollouts, expanding Arih’s reach to international consumers.
“Arih transcends the definition of a mere food and beverage brand; it represents a pioneering approach to integrating global culture with modern consumption habits,” stated representatives from Paldo and HY. “As proud partners of BTS, our mission is to globally introduce new, enriching lifestyles through the universal appeal of K-food.”
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