Leading Korean fast-food chain Mom’s Touch announced Friday its strategic shift to a franchise expansion model in Japan, signaling a move towards a scalable local growth strategy.
This significant development follows Mom’s Touch’s successful brand expansion across other Asian markets, including Thailand, Mongolia, Laos, and Uzbekistan. Notably, Japan marks the first international market where Mom’s Touch has established a dedicated local subsidiary to drive its growth.
Building on the strong reception of its flagship store in Tokyo’s bustling Shibuya district, Mom’s Touch has successfully launched additional popular outlets in prominent areas such as Harajuku, Shimokitazawa, Akitsu, and Chigasaki, thereby solidifying its market foothold in Japan.
To further accelerate its expansion, the company recently rebranded its local operating entity from Mom’s Touch Tokyo to Mom’s Touch Japan. On April 1, it unveiled an innovative, data-driven “Franchise Inbound Platform.” This advanced digital platform is designed to streamline the entire franchise development process, from identifying potential partners and conducting consultations to executing contracts, effectively replicating Mom’s Touch’s proven, Korea-tested store rollout system within the Japanese market.
Mom’s Touch aims to successfully replicate its distinctive domestic “Quick Service Restaurant (QSR) platform” strategy in Japan. This involves a unique combination of high-quality burgers, savory chicken, and delicious pizza, designed to capture all-day demand and extend beyond traditional peak lunch hours, offering diverse options to Japanese consumers.
Looking ahead, Mom’s Touch Japan has set an ambitious goal to secure at least 100 franchise agreements by 2026. This aggressive expansion plan will see the brand extend its footprint beyond Tokyo, targeting key regions such as Kanto and Kansai, offering exciting opportunities for future franchise partners.
To spearhead this significant expansion effort, Mom’s Touch Japan has strategically appointed Mr. Nakamura Shoichi as its chief executive. Mr. Nakamura brings extensive experience as the former CEO of Pizza Hut Japan and is recognized as a veteran franchise specialist, making him an ideal leader for this pivotal role.
Commenting on this strategic initiative, Mr. Nakamura Shoichi stated, “This project represents the successful transfer of Korea’s advanced franchise development model to Japan. Our ambition is to fundamentally reshape the local market by introducing a franchise structure designed to offer both lower initial investment costs and significantly higher sales potential for our partners.”
stlee0329
