Harman International, a Samsung Electronics subsidiary specializing in automotive technology, is investing €131 million ($151 million USD) in Hungary to bolster its research and development efforts targeting the European automotive market. This strategic investment aims to advance next-generation vehicle technologies.
According to the Hungarian Investment Promotion Agency (HIPA), Harman’s investment will support three key projects within the country, totaling €131.18 million. These projects are projected to create 25 new high value-added R&D jobs, strengthening Hungary’s position as a hub for automotive innovation.
At its Budapest R&D center, Harman will concentrate on developing cutting-edge software and hardware to support advanced autonomous vehicle functionalities. This underscores Harman’s commitment to shaping the future of self-driving technology.
In Szekesfehervar, located in central Hungary, the company will engage in experimental development focused on autonomous systems and information management solutions specifically tailored for new Mercedes-Benz models, as announced by HIPA. This collaboration highlights Harman’s role in supplying innovative technologies to major automotive manufacturers.
The third project will focus on enhancing production capacities at Harman’s facilities in Szekesfehervar and Pecs, in southern Hungary. This will be achieved through the implementation of digitalization and automation technologies. Furthermore, solar parks will be installed at both locations, demonstrating Harman’s commitment to sustainable manufacturing practices, HIPA added.
This significant investment coincides with Samsung Electronics Chairman Lee Jae-yong’s increased engagement with leading global automakers. This emphasizes Samsung’s ambition, through Harman, to expand its presence and leadership in the rapidly evolving landscape of next-generation vehicle technologies, including autonomous driving and connected car solutions.
Earlier this month, Lee Jae-yong visited Europe, where he engaged with prominent German automakers to explore potential collaborations in the realm of automotive electronics. He returned to South Korea on March 13.
Harman International, renowned for its iconic audio brands such as JBL, Denon, AKG, and Marantz, has been a subsidiary of Samsung Electronics since 2017. The company has maintained a strong presence in Hungary for over three decades and employs approximately 30,000 individuals worldwide, with over 4,000 based in Hungary.
