Allison HyperM, a prominent public relations and digital marketing agency, announced its rebranding as HyperM on Thursday, marking its transition to a fully independent operation.
After an eight-year affiliation with Allison in Korea, HyperM is implementing a dual-brand approach to cater to both domestic clients and Korean businesses expanding globally.
Established in 2002 as Min Communications, HyperM boasts over two decades of experience spanning technology, consumer goods, healthcare, and financial services. Their key services encompass strategic PR, media relations, crisis communications, digital marketing, and integrated marketing communications (IMC).
In response to the evolving landscape where artificial intelligence is transforming consumer brand discovery and evaluation, HyperM is expanding its expertise into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) consulting.
The agency empowers clients to position their content as authoritative sources within AI-generated responses, a crucial aspect of enhancing brand visibility. HyperM has also launched a corporate AI literacy training program to bolster internal capabilities.
Alongside the rebranding initiative, the firm is introducing HyperK, a new brand dedicated to assisting Korean companies entering and flourishing in international markets.
Leveraging its experience within the Allison network, HyperK offers comprehensive market-entry support, including trade show representation, earned media, influencer marketing, and digital campaigns across the US, Europe, and Asia.
“As AI increasingly handles content generation and data automation, strategic human expertise becomes the essential differentiator,” stated CEO Jeong Mina.
“We are integrating our foundation in PR, digital marketing, and IMC with AEO and GEO consulting to provide clients with a significant and measurable advantage in the AI-driven discovery landscape.”
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