Samyang Foods is launching a fiery experience for tourists and locals alike! From March 20th to 24th, the company will host “House of Burn,” a Buldak-themed pop-up store at its Myeong-dong headquarters in Seoul. This exciting event targets the influx of international visitors and celebrates the popular spicy ramen brand.
Embracing the slogan “Make Life Spicy!,” the pop-up offers a fully immersive brand experience centered around Samyang’s iconic Buldak noodle range.
Guests can sample a variety of beloved products including the original Buldak Ramen, creamy Carbo Buldak, and the chewy MEP Taeng noodles. The “House of Burn” will also feature comfortable lounge areas, powder room facilities, engaging photo zones, and interactive events connected to Samyang’s online platforms.
Visitors participating in these activities will have the chance to win exciting prizes, including exclusive Buldak gift packs and signature Buldak sauces.
To further amplify the campaign, Samyang Foods is extending its promotions to several popular tourist hotspots including Gwanghwamun, Hongdae, Seongsu-dong, and Yeouido.
Customers who purchase Samyang products at approximately 60 participating convenience stores and select duty-free shops within these areas will receive limited-edition Buldak tarpaulin bags. Other promotions include free Buldak sauce giveaways at convenience stores and a 10% discount on Buldak multipacks at Emart stores across Seoul.
A representative from Samyang Foods stated that the company’s decision to open part of its headquarters to the public marks a first, created to connect with Buldak’s passionate global fanbase.
“We hope visitors will immerse themselves in the spicy fun and unique cultural appeal of the Buldak brand, right here in the heart of Seoul,” the official added.
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