Samsung Electronics announced on Sunday that it has maintained its global leadership as the number one soundbar brand for the 12th year in a row.
Data from market research firm Futuresource Consulting shows that Samsung captured 21.5 percent of global soundbar revenue and 19.7 percent of shipments in 2025. The company has dominated the global soundbar market since 2014, consistently holding the top spot.
Samsung soundbars are engineered for seamless integration with Samsung TVs, leveraging the company’s Q-Symphony technology. This feature synchronizes the TV’s speakers with compatible audio devices, delivering a richer and more immersive audio experience.
The technology leader plans to expand its audio product offerings this year with a new model succeeding the HW-Q990F, alongside new Wi-Fi speakers named Music Studio 7 and Music Studio 5. These speakers boast a unique sculptural design.
The company states that these upcoming products are designed to provide tailored, immersive audio experiences to enhance diverse living spaces and listening preferences.
“At Samsung, we are incredibly proud of our soundbar brand and its ability to bring premium sound experiences into homes worldwide,” said Lee Hun, Executive Vice President of Visual Display Business at Samsung Electronics.
“Being recognized as the world’s top soundbar brand for the 12th consecutive year is a tremendous honor and a testament to our unwavering commitment to delivering premium home entertainment,” he added.
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