Samsung Electronics Chairman Lee Jae-yong attended a dinner hosted by the International Olympic Committee (IOC) head on the occasion of the 2026 Milan-Cortina Winter Olympics, industry sources reported Friday. This visit underscores Samsung’s commitment to global partnerships and the Olympic movement.
Lee joined IOC President Kirsty Coventry at the event in Milan on Thursday (local time), held on the eve of the Winter Olympics. US Vice President JD Vance and other prominent figures also attended, highlighting the significance of the upcoming games. This event serves as a prelude to the opening ceremony and provides opportunities for high-level discussions.
Chairman Lee traveled to Italy from South Korea the day prior to engage in meetings with international business and sports leaders during the quadrennial event, which officially begins later Friday. His presence signifies Samsung’s active role in supporting international sporting events and fostering relationships with key stakeholders.
This trip builds upon Lee’s previous attendance at the Paris Olympics in 2024, where he participated in a gathering of global business leaders at the Elysee Palace, invited by French President Emmanuel Macron. Samsung’s consistent presence at these major events reinforces its global brand and its dedication to promoting international collaboration through sports.
