First model built on BMW’s next-generation EV platform combines longer range, faster charging, sharper driving dynamics
BMW proudly introduces the **New iX3 SUV**, the inaugural model to emerge from its revolutionary **Neue Klasse electric vehicle platform**. This launch signifies a pivotal moment, ushering in BMW’s era of **software-defined vehicles**.
Designed to supersede the disparate electronic systems of traditional vehicles, the **Neue Klasse platform** integrates all critical functions via **centralized computing**. This innovative approach dramatically boosts overall performance, enhances agility, and optimizes efficiency across the board.
The **New iX3** leads a wave of over 40 upcoming BMW models, spanning gasoline, diesel, plug-in hybrid, and **fully electric** powertrains. Central to the iX3’s advanced capabilities is the “Heart of Joy,” a cluster of four high-performance “super brains” that meticulously control critical systems, including power delivery, braking, steering, and cutting-edge driver-assistance functionalities.
A BMW Korea official confirms that this **centralized architecture** significantly enhances both motor and braking responsiveness, improving them by up to tenfold. Furthermore, it contributes to a lighter vehicle by substantially reducing the amount of wiring and cabling required.
Further amplifying weight savings is BMW’s pioneering **cell-to-pack battery design**. This innovation eliminates traditional battery modules, resulting in a 20 percent increase in energy density and a lighter overall battery pack. Crucially, the battery is integrated directly into the vehicle’s structure, thereby bolstering body rigidity and profoundly elevating the **iX3’s driving performance**.
Marking another first, the **New iX3** incorporates BMW’s **sixth-generation eDrive technology**, delivering a powerful yet exceptionally efficient driving experience. Utilizing an advanced **800-volt electrical architecture**, this system achieves a 40 percent improvement in energy efficiency and a 30 percent increase in **charging speed**, allowing for an impressive 372 kilometers of **range** with just a 10-minute charge.
Powered by high-performance cylindrical battery cells from China-based EVE Energy, this **electric SUV** boasts a **class-leading range** of 805 kilometers on a single charge, representing a substantial 30 percent increase over its previous generation.
The inherent strengths of the **Neue Klasse platform** were prominently showcased during a recent media test drive at BMW’s driving center in Incheon. Navigating high-speed corners on the track, the **iX3** demonstrated remarkable composure with virtually no body roll. The strategic integration of the battery pack into the vehicle structure created a profoundly planted and well-balanced sensation, complemented by a low center of gravity that ensured unwavering stability and precise control through every turn.
On the slalom course, the **New iX3** truly distinguished itself with its **agile handling** and **responsive steering**. Even amidst rapid directional changes and escalating tire noise, the chassis maintained impeccable posture, demonstrating exceptional stability under the most demanding conditions.
Transitioning to public roads, the **iX3** delivered the sophisticated **refinement** expected from a **premium EV**. It effectively filtered out motor, wind, and road noise, along with vibrations, creating a serene cabin environment. The vehicle’s firm, yet expertly controlled ride absorbed speed bumps and rough surfaces seamlessly, ensuring driver comfort while still providing BMW’s signature **dynamic driving engagement**.
A standout characteristic of BMW’s advanced “**Symbiotic Drive**” assistance systems is its remarkably **smooth braking**. As the distance to the preceding vehicle narrowed, the **iX3** decelerated with exceptional naturalness, mimicking the gentle application of brakes by a skilled driver, rather than an abrupt stop.
Further underscoring its impressive stability, a separate slalom course involved a unique demonstration: a cup filled with 450 milliliters of washer fluid remained almost undisturbed as the **electric SUV** expertly navigated a series of cones. This vivid display highlighted the **iX3’s** exceptional capability to maintain a perfectly stable body posture, even under vigorous **dynamic driving conditions**.
Compared to its predecessor, the **new iX3 model** offers noticeably **smoother braking** and stopping. During a unique rear-seat demonstration, participants wearing blindfolds and earplugs reported difficulty discerning exactly when the vehicle was decelerating or coming to a complete stop, a testament to its refined dynamics.
The highly anticipated **New iX3** is scheduled for launch on July 6. It will be available across three distinct trims: the 50 xDrive SE, M Sport, and M Sport Pro, with **prices starting at 79.9 million won ($52,000)**.
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