Nol Universe, the dynamic leisure platform operator under the Yanolja Group, has officially announced the launch of “Nol Festival,” poised to become Korea’s largest indoor music festival. This ambitious move signals the company’s strategic expansion beyond traditional travel services into a broader spectrum of leisure and cultural experiences.
The grand unveiling of Nol Festival took place at a media event held at Blue Square in Seoul’s vibrant Hannam-dong. During the event, Nol Universe presented its comprehensive strategy, highlighted key programs, and introduced an exciting first-round artist lineup, generating significant anticipation for the upcoming event.
Scheduled as a spectacular two-day event, Nol Festival will light up Kintex in Goyang, Gyeonggi Province, on October 17th and 18th. Organizers project an impressive attendance of approximately 100,000 visitors, making it a landmark gathering for music and culture enthusiasts.
Addressing the media, Yanolja Group CEO Lee Su-jin emphasized the company’s evolving vision: “Nol Universe and Yanolja Group are transforming, moving past mere travel to become a comprehensive platform where customers can effortlessly discover and enjoy diverse leisure and cultural experiences.” He added, “Through Nol Festival, our aim is to foster a happier and more exhilarating world for everyone.”
The festival promises an immersive experience with three simultaneous stages, each meticulously curated to appeal to different audiences and musical tastes. The “Super Live Stage” will celebrate a wide array of music styles and span multiple generations, while the “K-pop Stage” is specifically designed to captivate global K-pop fandoms. For fans of electronic beats, the “EDM Stage” will feature high-energy electronic dance music performances.
The initial artist lineup is packed with talent, featuring legendary K-pop group g.o.d, acclaimed rock band Nell, popular singer-songwriters Lee Mu-jin and Woodz, dynamic K-pop acts Ha Sung-woon, NMixx, and Hearts2Hearts, alongside globally renowned EDM artist Alan Walker.
Nol Universe has innovatively structured the festival primarily as a free invitation-based event for its loyal Nol users. Attendees can earn entry opportunities through active engagement with the platform’s activities and service usage. For those seeking exclusive access, select stages and premium performances will also offer paid tickets.
Full details regarding application procedures and ticket reservations are set to be released on June 8th. Interested participants and fans are encouraged to monitor the festival’s official website and social media channels for the latest updates.
Beyond being a concert, Nol Festival is designed as an expansive platform experience. It aims to directly connect customers with the Nol brand through a variety of engaging on-site programs and interactive elements, enhancing the overall brand experience.
Nol Universe CEO Lee Cheol-woong elaborated on this vision: “Nol has successfully unified various online leisure experiences, encompassing travel, performances, and aviation services. Now, we are thrilled to extend that value into a vibrant offline festival where our customers can collectively immerse themselves in and truly enjoy the Nol brand.”
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