Shinsegae, a premier retail destination in Korea, announced on Wednesday the launch of its most ambitious promotional campaign to date, strategically aimed at attracting foreign national visitors and enriching their overall shopping experience. This significant initiative is timed perfectly before the upcoming “super holiday” period in early May, when public holidays across Korea, China, and Japan harmoniously overlap, promising a substantial influx of international travelers seeking unique shopping and tourism opportunities.
This proactive move by Shinsegae is buoyed by exceptional first-quarter performance, showcasing robust growth in international sales across its esteemed department stores. Key sectors demonstrated remarkable year-on-year increases, with men’s fashion surging by an impressive 121 percent, women’s fashion climbing 99.6 percent, and the cosmetics category registering a strong 91.2 percent boost, highlighting strong global demand for Shinsegae’s offerings.
To effectively capitalize on this positive momentum, Shinsegae is placing a strong emphasis on delivering unparalleled discounts across its popular fashion and beauty departments. Furthermore, the campaign aims to strategically harness the immense global appeal of Korean content and culture, drawing more inbound tourists eager to explore Korea’s vibrant shopping landscape and immerse themselves in its cultural richness.
At Shinsegae’s renowned duty-free stores, international customers can anticipate exclusive and enticing offers. The distinguished in-house brand, Yeonjak, will provide attractive 15 percent discounts alongside complimentary gifts for foreign shoppers. Additionally, the luxurious Swiss skin care brand, Swiss Perfection, is set to offer generous discounts of up to 30 percent, specifically for first-time buyers, enhancing access to premium beauty products.
Shinsegae is also proud to host an expansive “Global Shopping Festa,” running until May 10, at its iconic locations including Gangnam, Times Square, and Centum City. This grand event will feature promotions from over 100 premium brands, offering foreign visitors valuable gift certificates and instant discounts. For added convenience, shoppers can easily make purchases using popular international payment platforms such as WeChat Pay.
Further demonstrating its commitment to international guests, Shinsegae will be a key participant in the “Korea Welcome Week,” a significant national program orchestrated by the Ministry of Culture, Sports and Tourism in collaboration with the Visit Korea Committee. As part of this initiative, Shinsegae will distribute discount vouchers of up to 10 percent across various attractive categories including fashion, accessories, beauty, and food & beverage, along with complimentary drink coupons redeemable at Incheon International Airport.
With an anticipated rise in family travelers during this special holiday period, Shinsegae DF, the company’s dedicated duty-free unit, is expanding its range of gift-focused promotions and engaging interactive events tailored for all ages. This expansion coincides with their exciting 10th-anniversary campaign, designed to further enhance brand awareness and appeal among a diverse global audience.
A Shinsegae official affirmed the company’s unwavering dedication to continually developing compelling content that showcases the best of Korea. By consistently enhancing the overall shopping and tourism experience for international guests during this peak travel season, Shinsegae aims to significantly strengthen its global appeal and reach, solidifying its reputation as a premier destination for visitors to Korea.
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