Korean Air has significantly expanded its Skypass mileage redemption options through a new partnership with Weverse, enabling customers to effortlessly utilize their points for exclusive digital content and engaging fan-based services, the airline announced on Tuesday.
Weverse stands as a leading global platform, fostering vibrant interactions between users and their favorite artists, offering access to exclusive content, and broadcasting live events. This dynamic platform proudly hosts approximately 180 artists, including global icons like BTS, Blackpink, Dua Lipa, and Yoasobi, captivating an impressive base of around 12 million monthly active users worldwide.
Through this innovative partnership, members of Korean Air’s acclaimed Skypass loyalty program can now seamlessly redeem their valuable mileage points for Weverse’s official digital currency, “Jelly.” Specific redemption rates include a nine-jelly voucher for 270 miles, or a 15-jelly voucher for 450 miles, offering flexible options for fans.
Skypass members can conveniently purchase these Weverse Jelly vouchers directly through Korean Air’s dedicated mileage mall. Once acquired, these vouchers can be redeemed on the Weverse platform for a wide array of premium services, including exclusive digital memberships, personalized direct messaging subscriptions with artists, and various other highly sought-after fan engagement features.
This strategic initiative underscores Korean Air’s commitment to evolving its Skypass program, expanding mileage utility far beyond traditional flights and travel-related services. It directly addresses the burgeoning global demand for diverse digital and lifestyle-oriented benefits, catering to a broader range of customer interests.
Importantly, this exciting new redemption program is accessible to all Skypass members worldwide, ensuring global reach and convenience for loyal customers.
A Korean Air official emphasized that this groundbreaking partnership is designed to significantly enhance customer convenience and deliver a more dynamic, trend-driven experience. Ultimately, it aims to further expand the global usability and appeal of Skypass mileage points in the digital age.
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